In the pay-tv industry content is still king, but this statement doesn’t mean what it use to. The pay-tv industry is largely built on content exclusivity, exclusive rights to sports, films, channels and series. But that exclusivity is being steadily eroded. Today, consumers general have a choice to get the same content from either a pay-TV service provider or from a legal or illegal internet source, and finding content on the internet is getting easier and easier. A TV service provider’s defense against this is the user experience they provide. A strong and compelling user experience can actually make over the top services a positive addition to a service provider’s services. Read more →